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Dresdner Schlössernacht

Dresdner Schlössernacht

Interactive event card with DigiLive QR code – offering an emotional video preview and direct ticket purchase to boost sales at pre-events.

ClientDresdner SchlössernachtYear2025LocationDresden, GermanyShare
Dresdner Schlössernacht

Interactive Event Card Design

Project Overview

For the Dresdner Schlössernacht, DigiLive designed and animated an interactive event card. By scanning the QR code, visitors experienced an emotional preview of the event – and were guided directly to purchase tickets via integrated call-to-action buttons.

The card connected cultural elegance with modern technology, transforming a traditional print invitation into a powerful sales and marketing tool.

Impact & Results

  • Increased Ticket Sales – The DigiLive card led visitors straight from the preview video to ticket purchase.
  • Stronger Event Promotion – The card built anticipation at pre-events and drove awareness before the main Schlössernacht.
  • Emotional Engagement – Guests experienced the event’s atmosphere before attending, strengthening their decision to buy.
Try it yourself

Scan the QR codes with your smartphone camera and experience DigiLive live.

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